Salem al Fakir is a self made Swedish musician who has been featured with the likes of Snook and Robyn. His artistry includes piano and violin, singularly producing his first album before plunging into the world music stream. His fellow swedes often refer to him as their very own «Mika» for his affably pop style. To categorize, Salem attributes his music as «very‑soul‑influenced‑piano‑pop with funk and progressive 70's influences as well. If one would place me somewhere musically, it would be between Stevie Wonder, Röyksopp, Air and Jojje Wadenius.»

His credentials include nominations in 7 categories for the 2008 Swedish Grammis (Grammys), at which he also performed «It's True». Volvo has since featured «It's Only You (p.II)» from his EP in their recent North American debuted commercial.